PICCAN was purchased from Unilever by KIMCO in 1994. In 2017, Anchor Brands signed an agreement with KIMCO to be responsible for PICCAN’s strategy, product and range development across Africa.

For all these years, PICCAN has been a trusted brand in infant care and medicine in West Africa and Nigeria in particular.

We treat each individual product with a special care and attention in both it’s product quality and how we serve our trade partners and consumers.

In 2022, we are proud to launch ‘Made in Africa’ products too. This compliments our production in UK and EU.

We chose Nigeria because it’s big, beautiful and going places. PICCAN is a household name there and we intend to continue being a part of daily life in a more integrated way than ever before.

This is a great spring board for more local production and investment in the region.

RESCOFER was established in the early 80’s and was originally introduced in West Africa by Ricesteele of Ireland. All the places, it took hold in Ghana like no other. It’s the taste!

The Ghanaian people have enjoyed the taste of RESCOFER, and of course its health benefits!!

The combination of the active ingredients and overall supreme formula gives RESCOFER a position like no other.

Anchor Brands exported RESCOFER to many countries on behalf of Ricesteele and in 2019 we signed an agreement to secure the rights to the RESCOFER brand in Africa.

Having enjoyed almost 30 years of exports, we decided it was time to produce locally in Ghana. We have enjoyed tremendous success with our launch of ‘Made in Ghana’ RESCOFER which we are proud to say is now being exported to other African countries including Nigeria & Sierra Leone

With our history and success in Multivitamin Syrups and Supplement products, we decided to launch our first range of high end daily dose, tablet based, targeted multivitamins.

We don’t believe that one size fits all in this category. We believe the targeting of specific vitamins for specific people is the most appropriate and efficient way of bringing these type of health products into your life.

NUTRIMENTZ fully loaded. Boasting everything and more for men, women and pregnant women.

These products are made in UK and we look forward to continuing our International partnerships with Pharmaceutical Distributors and Pharmacy Retailers across the globe.

It’s wonderful to be part of peoples daily lives and here at Anchor Brands, we look for wholly owned projects and partnerships too. We are proud of what we have achieved with MrColitisCrohns, with our associate & friend Mesha Moinirad.

The MrColitisCrohns journey has been all about taking the experience of real life and creating a range of products and solutions for people who will also have similar experiences so we understand and we are relevant.

In this case too, we have also been able to bring our commercial ability to materialise and Internationalise an idea into tangible products and satisfied customers.

With over 5,000,000 followers across social media and a very strong, determined and loyal community, we have been encouraged to launch the same online business model to serve German consumers. Watch this, our footstep into Continental Europe and ROW.

It’s wonderful to be part of peoples daily lives and here at Anchor Brands, we look for wholly owned projects and partnerships too. We are proud of what we have achieved with MrColitisCrohns,  with our associate & friend Mesha Moinirad.

The Mr Colitis journey has been all about taking the experience of real life and creating a range of products and solutions for people who will also have similar experiences so we understand and we are relevant.

In this case too, we have also been able to bring our commercial ability to materialise and Internationalise an idea into tangible products and satisfied customers.

With over 5,000,000 followers across social media and a very strong, determined and loyal community, we have been encouraged to launch the same online business model to serve German consumers. Watch this, our footstep into Continental Europe and ROW.

Our newest addition to the vitamin and health supplement category which is designed to reach 100% of your desired targeted requirements.

With research and product formulation we have created a near perfect optimisation of daily intake and because of this, the price for these products is super efficient too!

Already launching in 5 International markets, we see the consumption of this type of targeted vitamin range to be deliberate and very progressive. We are expanding this range to meet the demands for other targeted vitamin products.

Watch this space.

In the 1970’s and 1980’s DAWN OF LIFE was consumed in many African countries as a non alcoholic beverage. A kind of celebration drink that was fundamentally a health tonic.

Then came the type of non-alcoholic celebration drinks which are still with us today and at the time of their introduction in the 1990’s, DAWN of LIFE had decided more on the health tonic aspects than the celebration drink patterns.

Then in the 1990’s and 2000’s DAWN OF LIFE was sold in a medicinal brown Winchester bottle and was consumed as a Herbal based Health Tonic.

Currently, only the Blood Tonic is available in Ghana and Sierra Leone.

Animal health is part of our mission too and it starts with the basics. Good food. We are entering the petfood business with our Value for Money range of Dog food which is providing the basis for healthy dogs.

A regular, balanced and targeted diet is essential for dogs. Treats are ok sometimes, but be careful what you think is a treat, is not for a dog!

BREEDERS CHOICE is made in the EU and exported to multiple destinations, mostly in Emerging Markets. We look for Trade partners who are on the dog side of dog food.

Our range is expanding, our reach is expanding, our consumers are expanding.

Available through Leading Supermarkets, Veterinary and Specialist Retailers, Pharmacies.

It’s been in the making for sometime.

Bringing our medical knowledge and healthy living objectives to household products such as antibacterial soaps and friendly detergents.